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P aulo V ictor F raga - G rowth90
I am your dedicated partner in driving the growth and sustainable success of your company. I have a map of the business world, and I excel at navigating the complex ocean that is the business world, guided by the compass of ethics. My purpose is to provide customized and innovative solutions for your company, as long as you seek to reach new levels of prosperity. You and I will embrace the mission of using the strategic compass that guides partners, empowering them to maximize their potential, achieve ambitious goals, and transform dreams into reality.
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My company is small, I don't need marketing.
-Precisely because it's a small company, investing in marketing is fundamental to growth and standing out in a competitive market. Without marketing, it's difficult for customers to know your company exists. You need to expose your company to people so they know about the solution you offer; the business world can't be a game of hide-and-seek.
Digital marketing offers many accessible tools that can be effective for small businesses. With a strategic plan tailored to your business, it's possible to reach a large audience that will consume your product/service while spending little more than 2% of your profit.
Marketing isn't just for large companies. Small businesses that invest in marketing can build a solid base of loyal customers and significantly increase their sales.
This isn't suitable for right now; I don't see immediate results.
Some marketing strategies, such as PPC campaigns, flash launches, or social media promotions, can yield faster results. But it's important to balance short-term and long-term tactics.
Marketing is a long-term strategy. Effective campaigns build the brand over time, and the results accumulate. Think of it like planting a tree – the fruits come with time.
By constantly analyzing and adjusting your campaigns, you can optimize performance and accelerate results. With analytics tools, you can measure the impact of your marketing efforts and make adjustments in real time.
Marketing doesn't work for my type of business.
-Existem inúmeras estratégias que podem ser adaptadas para qualquer tipo de negócio. Desde marketing digital até eventos presenciais, sempre há uma abordagem que pode funcionar para você, até mesmo a antiga panfletagem e faixas podem ser utilizadas corretamente (mas não é uma pessoa na rua que funciona mais).
-Muitas empresas em diferentes setores já provaram que marketing funciona, desde carpinteiros até donos de madeireiras. Desde manicures até indústrias cosméticas. Se os métodos tradicionais não estão trazendo resultados, podemos explorar novas táticas ou canais que melhor se adequem ao seu público-alvo.
-A chave para o sucesso no marketing é conhecer bem o seu público e adaptar suas estratégias a ele. Com pesquisa e personalização, podemos desenvolver campanhas eficazes que realmente ressoam com seus clientes.
I don't have time to dedicate to marketing.
There are specialized agencies and professionals (like myself) who can create, manage, and optimize your marketing campaigns, allowing you to focus on the core areas of your business while watching the marketing results happen. In other words, if you have a degree in medicine, architecture, or any other field, you don't also need a degree in marketing and business; hire someone who knows what they're doing.
Implementing marketing tools can save you time while still ensuring an extremely effective market presence. These tools automatically manage and optimize campaigns, allowing you to focus on other important aspects of your business.
"The time invested in marketing now will save you time in the future by allowing you to attract customers more consistently and effectively, reducing the need for continuous and intensive sales efforts."
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Word-of-mouth is powerful and important, but it can be enhanced by a good digital marketing strategy, which can amplify recommendations from your satisfied customers to a much larger audience.
While word-of-mouth can bring in customers, it can be inconsistent and slow. With digital marketing, you can ensure a steady and predictable flow of new customers.
Combining word-of-mouth with digital marketing strategies, such as social media campaigns and email marketing, can create a virtuous cycle where positive customer feedback is amplified and reaches more people.
I prefer to invest in other areas of my company.
Marketing is the area that connects your company to your customers. Without an effective marketing strategy, all other areas of the company, such as production and customer service, will not reach their full potential.
Investing in marketing helps attract new customers and retain existing ones, generating more revenue to reinvest in other areas of your business. It's a virtuous (the opposite of vicious) cycle of growth.
Marketing can leverage your investments in other areas. For example, if you invest in product development, marketing ensures that consumers know about and are interested in these new products.
I've tried marketing before and haven't seen results.
Success in marketing often depends on a strategic and continuous approach. Frankly, if a previous campaign didn't work, we can analyze what went wrong and adjust our strategy to ensure concrete results that meet your expectations.
Marketing is a constantly evolving field. Trying different tactics, channels, and messages can make a big difference. What didn't work in the past may have been a matter of timing, target audience, and/or execution.
It's important to measure and analyze the results of your marketing campaigns. With accurate data, we can identify what worked and what didn't, allowing us to optimize future campaigns for a better return on investment (ROI) and meet your expectations.
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